Is Nike Returning to DSW? Exploring the Possibilities

Nike, the world-renowned sportswear giant, and DSW, the leading designer shoe retailer, have a history of collaboration that has seen some ups and downs. After a brief hiatus, there are rumors that Nike may be making a comeback to DSW. This news has left many excited and curious about what this means for the future of both brands. In this article, we will explore the possibilities of Nike’s return to DSW and what it could mean for shoe lovers everywhere.

Quick Answer:
As an AI language model, I do not have access to real-time information or updates on Nike’s business decisions. However, based on the question “Is Nike Returning to DSW? Exploring the Possibilities,” it appears that there may be a possibility that Nike is considering re-entering into a partnership or agreement with DSW (Designer Brands Inc.), a footwear and accessories retailer. This could involve Nike products being sold at DSW stores or through their online platform. It is important to note that any such decision would depend on various factors, including business strategies, market conditions, and agreements between the two companies. However, it is possible that Nike may explore this opportunity in the future.

Nike’s Previous Partnership with DSW

The Success of the Partnership

  • Sales figures and growth
    The partnership between Nike and DSW was a huge success in terms of sales figures and growth. During the partnership, Nike’s sales at DSW increased significantly, with many customers specifically seeking out Nike products when they visited the store. This led to a noticeable boost in overall sales for both Nike and DSW, with many analysts attributing the increase in part to the popularity of Nike’s products among DSW’s customer base.
  • Customer satisfaction and feedback
    The partnership between Nike and DSW was also met with high levels of customer satisfaction and positive feedback. Many customers appreciated the convenience of being able to purchase Nike products at DSW, as well as the opportunity to try on and test out the products before making a purchase. This led to a strong loyalty to both Nike and DSW, with many customers returning to the store specifically to purchase Nike products. Overall, the partnership between Nike and DSW was a clear success in terms of both sales figures and customer satisfaction.

The Termination of the Partnership

In 2018, Nike announced the termination of its partnership with DSW (Designer Brands Inc.), a footwear and accessories retailer. The termination came as a surprise to many industry insiders, who had considered the partnership to be a success. However, Nike cited “business disagreements” as the reason for the termination, which led to speculation about the underlying factors that contributed to the split.

  • Reasons for termination: While Nike did not disclose the specific reasons for terminating the partnership, industry experts suggest that there may have been differences in strategic vision and brand positioning between the two companies. Nike had been moving towards a direct-to-consumer sales model, while DSW had been focusing on expanding its brick-and-mortar presence. These divergent approaches may have created tension between the two companies, leading to the termination of the partnership.
  • Impact on Nike’s brand image: The termination of the partnership with DSW had a limited impact on Nike’s brand image, as the company has a strong and well-established brand identity. However, the split did raise questions about Nike’s strategic vision and its ability to navigate complex partnerships. The company has since continued to focus on its direct-to-consumer sales model, while also pursuing partnerships with other retailers that align with its strategic goals.

The Current State of Nike and DSW

Key takeaway: The potential for a renewed partnership between Nike and DSW presents several advantages for both companies, including increased brand visibility and access to a wider customer base for Nike, and enhanced reputation and access to high-quality products for DSW. However, obstacles such as competition from other brands, changing consumer preferences, and economic factors may hinder the renewal of the partnership.

Nike’s Expansion Plans

Geographic Expansion

Nike has been expanding its presence in various countries, focusing on emerging markets with significant growth potential. In recent years, the company has been particularly interested in the Asia-Pacific region, where it has been expanding its production facilities and increasing its investments. Nike has also been exploring new markets in Africa and Latin America, aiming to tap into the growing demand for sportswear and athletic footwear in these regions.

Product Line Expansion

Nike has been expanding its product line to cater to different consumer segments and meet their changing needs. The company has been focusing on sustainability and eco-friendliness, launching new lines of shoes made from recycled materials. Additionally, Nike has been introducing more technologically advanced shoes, such as those with embedded sensors and connected features, to cater to the growing interest in wearable technology. Nike has also been expanding its apparel line, offering more fashion-forward options for casual wear.

DSW’s Strategy for Growth

DSW, or Designer Brands Inc., has been actively pursuing a strategy for growth in recent years. The company, which operates the Designer Brands retail chain, has been exploring various avenues to increase its reach and appeal to customers.

Partnerships with other brands

One of the key aspects of DSW’s growth strategy has been to forge partnerships with other brands. The company has been working with various footwear and apparel brands to offer customers a wider range of products. By partnering with these brands, DSW has been able to attract new customers and keep existing ones engaged.

Expansion into e-commerce

Another important aspect of DSW’s growth strategy has been its expansion into e-commerce. The company has been investing heavily in its online presence, including its website and mobile app. This has enabled DSW to reach customers beyond its physical stores and cater to the growing demand for online shopping.

DSW has also been leveraging technology to enhance the online shopping experience for customers. The company has been using data analytics and artificial intelligence to personalize the shopping experience and provide customers with more relevant recommendations.

Overall, DSW’s strategy for growth has been focused on expanding its product offerings and increasing its online presence. By partnering with other brands and investing in e-commerce, DSW has been able to attract new customers and keep existing ones engaged.

The Potential for a Renewed Partnership

Advantages for Nike

Nike, a leading global athletic footwear and apparel company, has enjoyed a successful partnership with Designer Brands Inc. (DBI), formerly known as Designer Shoe Warehouse (DSW), in the past. The potential for a renewed partnership between Nike and DSW presents several advantages for the former.

Increased brand visibility

Re-establishing a partnership with DSW would significantly boost Nike’s brand visibility. DSW is a prominent player in the footwear retail industry, with over 500 physical stores across the United States and an active e-commerce platform. By collaborating with DSW, Nike would gain access to a well-established distribution network, allowing the company to showcase its products to a wider audience. This increased exposure could lead to increased sales and market share for Nike.

Access to a wider customer base

A renewed partnership with DSW would provide Nike with access to a diverse customer base. DSW caters to a broad range of shoppers, including both value-conscious consumers and luxury seekers. By partnering with DSW, Nike would be able to reach out to these diverse customer segments, offering its products to a wider array of consumers. This expanded customer base could help Nike to tap into new markets and further strengthen its brand presence.

Additionally, Nike’s association with DSW could attract new customers who may not have been previously familiar with the brand. The partnership could create a unique shopping experience for customers, combining DSW’s value proposition with Nike’s high-quality products. This could result in increased customer loyalty and a higher rate of repeat purchases, ultimately benefiting Nike’s bottom line.

Overall, a renewed partnership with DSW presents several advantages for Nike, including increased brand visibility and access to a wider customer base. By leveraging these benefits, Nike could further strengthen its position in the highly competitive athletic footwear and apparel market.

Advantages for DSW

  • Attracting more customers
    • A partnership with Nike would undoubtedly attract more customers to DSW. Nike is a globally recognized brand with a loyal customer base, and their products are highly sought after. By offering Nike products, DSW would be able to cater to a wider range of customers, including those who are specifically looking for Nike products.
  • Enhancing the retailer’s reputation
    • Partnering with a reputable brand like Nike would significantly enhance DSW’s reputation. Nike is known for its high-quality products and ethical business practices, and a partnership with them would align DSW with these values. This could potentially increase customer trust and loyalty towards DSW, leading to more sales and long-term success.

Obstacles to a Renewed Partnership

  • Competition from other brands
    Nike’s success in the footwear industry has attracted many other brands to compete with them. With the rise of Adidas, Under Armour, and other footwear companies, Nike faces tough competition in the market. As a result, DSW may be hesitant to renew their partnership with Nike due to concerns that the brand may not be as appealing to consumers as it once was.
  • Changes in consumer preferences
    Another obstacle to a renewed partnership between Nike and DSW is the changing preferences of consumers. In recent years, consumers have become more conscious of their purchasing decisions and are increasingly looking for sustainable and ethically-produced products. Nike has faced criticism for its labor practices and environmental impact, which may cause consumers to turn to other brands. As a result, DSW may be hesitant to renew their partnership with Nike if they believe that the brand’s reputation may negatively impact their own.
  • Economic factors
    Economic factors can also play a role in the potential renewal of a partnership between Nike and DSW. The ongoing COVID-19 pandemic has had a significant impact on the retail industry, leading to store closures and decreased foot traffic. Additionally, rising costs for materials and shipping can affect the profitability of both Nike and DSW. If the economic outlook remains uncertain, it may be difficult for either party to commit to a renewed partnership.

The Future of Nike and DSW

As the footwear industry continues to evolve, it is natural to wonder about the future of Nike and DSW. There are several potential scenarios that could play out, each with its own implications for the two companies.

  • One possibility is that Nike will continue to expand its direct-to-consumer business, bypassing traditional retailers like DSW. This would allow Nike to have more control over its brand image and customer experience, as well as potentially increasing profits by cutting out middlemen. However, this would also mean that Nike would have to invest heavily in building out its own retail infrastructure, which could be a significant financial risk.
  • Another possibility is that Nike will renew its partnership with DSW, potentially with a renewed focus on exclusivity and unique product offerings. This could be a win-win for both companies, as it would allow Nike to reach a wider audience through DSW’s extensive network of stores and online platforms, while also giving DSW access to highly sought-after Nike products that could drive foot traffic and sales. However, this would require both companies to be willing to compromise on certain aspects of their business strategies, such as pricing and exclusivity.
  • A third possibility is that Nike will continue to work with a variety of retail partners, including both traditional brick-and-mortar stores and online marketplaces. This would allow Nike to maintain a diverse distribution network and reach a wide range of customers, while also allowing it to experiment with different business models and partnerships. However, this could also lead to a dilution of the Nike brand and a loss of control over the customer experience, which could be a concern for the company.

Overall, the future of Nike and DSW is likely to be shaped by a complex interplay of market trends, business strategies, and consumer preferences. While it is impossible to predict exactly how things will play out, it is clear that both companies will need to be nimble and adaptable in order to succeed in an ever-changing industry landscape.


1. Is Nike currently sold at DSW?

No, Nike is not currently sold at DSW. The last time Nike was available at DSW was in 2018. However, this could change in the future.

2. Why did Nike leave DSW?

Nike left DSW in 2018 due to a dispute over pricing and inventory control. Nike wanted more control over how its products were displayed and sold at DSW, while DSW wanted to maintain its existing policies. This led to a breakdown in negotiations and Nike stopped selling its products at DSW.

3. Will Nike return to DSW in the future?

It is possible that Nike could return to DSW in the future. Both companies have expressed interest in resolving their differences and working together again. However, it is unclear at this time whether a resolution will be reached and when Nike products might be available at DSW again.

4. What other brands are currently available at DSW?

DSW carries a wide variety of brands, including Adidas, Reebok, New Balance, Puma, Vans, and many others. The selection of brands and products at DSW can vary by location, so it is best to check with your local store for specific information.

5. How can I stay up-to-date on any developments regarding Nike’s return to DSW?

You can stay up-to-date on any developments regarding Nike’s return to DSW by checking the websites and social media accounts of both companies. Additionally, you can sign up for email alerts from DSW to receive updates on new products and partnerships.

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