What Age Group Buys the Most Activewear?

Activewear has become a staple in many people’s wardrobes, and it’s no surprise that it’s especially popular among those who are active and on-the-go. But which age group is buying the most activewear? Is it the young and trendy, or the older and more experienced? In this article, we’ll explore the demographics of activewear buyers and provide insights into the age groups that are driving this trend. So whether you’re a fashionista or a fitness enthusiast, read on to find out which age group is dominating the activewear market.

Quick Answer:
The age group that buys the most activewear is likely to be people in their 20s and 30s. This is because this age group is typically more health-conscious and active, and therefore more likely to invest in clothing and accessories that are designed for exercise and other physical activities. Additionally, this age group is also more likely to be influenced by social media and trends, which can drive demand for certain types of activewear.

Who Is Most Interested in Activewear?

Demographics of Activewear Consumers


When it comes to activewear, age is an important factor to consider. The demographic that tends to buy the most activewear are individuals between the ages of 18 and 34. This age group is highly health-conscious and prioritizes fitness and exercise in their daily routines. They are more likely to participate in activities such as running, yoga, and fitness classes, which requires comfortable and functional activewear.

However, it’s worth noting that activewear is not just popular among the young. Older individuals, particularly those over the age of 50, are also becoming increasingly interested in activewear. This is due to a growing awareness of the importance of staying active and healthy as they age, as well as an increased availability of activewear options that cater to their specific needs and preferences.


In terms of gender, both men and women are equally interested in activewear. Brands have recognized the growing demand for activewear among both genders and have begun to offer a wider range of options that cater to their specific needs and preferences. Men are more likely to prefer activewear that is designed for high-impact activities such as running and strength training, while women are more likely to prioritize comfort and style in their activewear choices.


Income is also an important factor to consider when it comes to activewear consumption. Generally, individuals with higher incomes are more likely to buy activewear, as they have more disposable income to spend on leisure activities and fitness gear. However, the demand for activewear has also increased among middle-income individuals, as they become more health-conscious and prioritize fitness in their daily routines.


Finally, occupation is another demographic to consider when examining activewear consumption. Individuals in physically demanding jobs, such as athletes, fitness instructors, and manual laborers, are more likely to invest in high-quality activewear that can withstand the demands of their work. On the other hand, individuals in sedentary jobs, such as office workers, may prioritize comfort and style in their activewear choices.

Why Are Younger Consumers Drawn to Activewear?

Key takeaway: Activewear has become increasingly popular among younger and older consumers alike, driven by fitness trends, comfort and style, sustainability, and environmental concerns. While younger consumers are drawn to activewear for its functionality, sustainability, and eco-friendly options, older consumers prioritize quality, durability, and cost-effectiveness. As the population ages, there is a growing demand for age-appropriate activewear that meets the needs of older adults, including support, comfort, and style. The activewear industry must adapt to these changes to remain competitive in the market.

Fitness Trends

Activewear has become increasingly popular among younger consumers, and one of the main reasons for this is the current fitness trends. With the rise of social media and celebrity endorsements, fitness has become a prominent part of pop culture.

Here are some of the key fitness trends that have contributed to the popularity of activewear among younger consumers:

  • High-Intensity Interval Training (HIIT): HIIT is a form of exercise that involves short bursts of intense activity followed by periods of rest. This type of workout has gained popularity in recent years due to its effectiveness and efficiency. HIIT can be done in a group setting or at home, making it a convenient option for busy individuals.
  • Yoga: Yoga has been around for centuries, but it has experienced a resurgence in recent years. This form of exercise combines physical postures, breathing techniques, and meditation to improve flexibility, strength, and mindfulness. Many younger consumers are drawn to yoga as a way to improve their physical and mental well-being.
  • CrossFit: CrossFit is a high-intensity workout program that combines strength training, cardio, and conditioning exercises. It has gained a cult following in recent years, with many devotees praising its effectiveness and community aspect. CrossFit workouts are typically done in a group setting, which can provide motivation and support for participants.
  • Functional Fitness: Functional fitness focuses on exercises that improve everyday physical function, such as lifting groceries or carrying children. This type of fitness has gained popularity as individuals seek practical and functional ways to improve their physical abilities.

These fitness trends have created a demand for activewear that can withstand the demands of intense workouts. As a result, younger consumers are more likely to invest in high-quality activewear that can keep up with their fitness goals.

Comfort and Style

The appeal of activewear to younger consumers is not limited to functionality. In fact, one of the primary reasons for their interest in this type of clothing is the combination of comfort and style. This is a departure from the traditional view of athletic wear as strictly utilitarian and functional.

Athleisure Wear

Athleisure wear has become increasingly popular among younger consumers, as it allows them to transition seamlessly from exercise to everyday wear. Activewear is now considered a wardrobe staple, with many opting for leggings, sports bras, and tank tops as their go-to outfit. The comfort and flexibility of activewear make it an attractive option for those who prioritize comfort and style in their clothing choices.

Sustainable Activewear

Younger consumers are also drawn to activewear due to their desire for sustainable and eco-friendly clothing options. Many are turning to sustainable activewear brands that prioritize using recycled materials and ethical production practices. This is part of a larger trend towards conscious consumerism, where younger generations are making more informed choices about the products they purchase.

Activewear has evolved from being solely a practical choice to a fashion-forward and sustainable option that appeals to younger consumers. As a result, this age group has become the primary demographic driving the activewear market.

Convenience and Accessibility

One of the primary reasons why younger consumers are drawn to activewear is due to the convenience and accessibility it offers. The rise of e-commerce and online shopping has made it easier for younger consumers to purchase activewear from the comfort of their own homes. With just a few clicks, they can browse through a wide range of activewear products, compare prices, and read reviews before making a purchase.

Furthermore, many activewear brands have recognized the importance of creating an engaging online shopping experience for younger consumers. This includes offering virtual try-on technology, user-generated content, and social media integration to create a more personalized and interactive shopping experience.

In addition to online shopping, younger consumers are also drawn to activewear due to the in-store experiences that many brands offer. Many activewear retailers have begun to incorporate interactive elements into their stores, such as virtual reality fitness classes, personalized styling services, and interactive displays. These in-store experiences not only provide younger consumers with a unique and engaging shopping experience but also serve as a way for them to connect with the brand and other like-minded individuals.

Overall, the convenience and accessibility of activewear have made it an attractive option for younger consumers who value convenience and personalization in their shopping experiences. As the demand for activewear continues to grow, it will be interesting to see how brands adapt and evolve to meet the changing needs and preferences of younger consumers.

How Do Older Consumers Approach Activewear Purchases?

Health and Wellness

As people age, their focus often shifts towards maintaining their health and wellness. This is reflected in their purchasing decisions when it comes to activewear. Here are some factors that influence how older consumers approach activewear purchases:

Maintaining an Active Lifestyle

Older consumers are often more health-conscious and may have a regular exercise routine. They look for activewear that supports their fitness activities and helps them maintain an active lifestyle. They prefer clothing that is comfortable, flexible, and allows them to move freely. They also pay attention to the functionality of the garment, such as pockets for storing personal items or moisture-wicking properties to keep them dry during exercise.

Medical Conditions

Some older consumers may have medical conditions that require them to be more careful when selecting their activewear. For example, those with arthritis may prefer clothing that provides extra support and compression to help alleviate joint pain. Diabetic consumers may look for activewear with flexible insulation to regulate body temperature and prevent circulation problems. In addition, older consumers with mobility issues may prefer activewear with easy-to-use zippers, velcro, or magnetic closures.

Overall, older consumers place a high value on the functionality and comfort of activewear. They prioritize clothing that supports their health and wellness goals and helps them maintain an active lifestyle.

Quality and Durability

When it comes to activewear purchases, older consumers place a high value on quality and durability. They are willing to invest in clothing that can withstand the wear and tear of regular use and last for a long time. To meet the needs of this demographic, many activewear brands focus on using high-quality materials and construction techniques to ensure their products are long-lasting and resistant to wear and tear.

Long-Lasting Materials

One key aspect of quality and durability is the use of long-lasting materials. Many older consumers prefer activewear made from materials that are known for their durability, such as polyester and nylon. These materials are resistant to shrinking, fading, and other forms of wear and tear, making them ideal for regular use. In addition, they are often moisture-wicking, which helps to keep the wearer dry and comfortable during activities.

Resistance to Wear and Tear

In addition to using long-lasting materials, activewear brands also focus on constructing their products to be resistant to wear and tear. This may include reinforcing seams, using double-stitching, and incorporating features such as non-slip grips on sleeves or pants. These details help to ensure that the activewear can withstand the demands of regular use and maintain its shape and functionality over time.

Furthermore, many brands also offer repair or replacement services for their products, which further demonstrates their commitment to quality and durability. This can provide older consumers with peace of mind, knowing that their activewear investment will last for a long time and can be maintained if necessary.

Overall, quality and durability are key factors for older consumers when it comes to activewear purchases. By focusing on using long-lasting materials and constructing their products to be resistant to wear and tear, activewear brands can meet the needs of this demographic and provide them with the high-quality, long-lasting activewear they desire.

Budget Considerations

When it comes to purchasing activewear, older consumers are often more budget-conscious than their younger counterparts. This is due to a variety of factors, including reduced income, increased financial responsibilities, and a greater awareness of the importance of managing their finances effectively. As a result, older consumers tend to be more discerning when it comes to making purchases, carefully considering the cost and value of each item before making a decision.

Cost-Effective Options

One way that older consumers approach activewear purchases is by seeking out cost-effective options. This may involve looking for sales and discounts, taking advantage of loyalty programs and promotions, or opting for less expensive brands and products. For example, a consumer in their 50s may be more likely to purchase activewear from a discount store or online marketplace, rather than a high-end boutique or luxury brand.

Value for Money

Another factor that influences the budget considerations of older consumers is their desire to get the best value for their money. This means that they are more likely to compare prices and read reviews before making a purchase, in order to ensure that they are getting the most for their money. In addition, older consumers may be more likely to invest in high-quality activewear that will last longer and provide better performance, even if it means spending a bit more upfront.

Overall, the budget considerations of older consumers are an important factor to consider when marketing activewear to this demographic. By offering cost-effective options and emphasizing the value and longevity of their products, brands can appeal to the practical and financially savvy mindset of older consumers, while still providing them with the high-quality activewear they need to stay active and healthy.

The Future of Activewear Consumers

Changing Demographics

The demographics of activewear consumers are changing rapidly, driven by shifting population trends and an aging population. These changes have significant implications for the activewear industry, as different age groups have distinct preferences and needs when it comes to athletic wear.

Shift in Population

One of the primary drivers of changing demographics in the activewear market is the shift in population. In many countries, the population is aging, with a larger proportion of older adults and fewer younger people. This demographic shift has led to an increased demand for age-appropriate activewear, with many brands introducing lines specifically designed for older adults.

For example, in the United States, the population aged 65 and older is projected to increase from 52 million in 2018 to 95 million by 2060. This demographic shift is expected to drive growth in the activewear market for older adults, with a focus on comfortable, supportive, and functional clothing that meets the needs of an aging population.

Aging Population

Another factor driving changes in activewear consumption is the aging population itself. As people age, their bodies change, and they develop different needs and preferences when it comes to athletic wear. For example, older adults may require more support and compression in their clothing to help with mobility and reduce pain.

Furthermore, many older adults are looking for activewear that is both stylish and functional, with features such as moisture-wicking technology and UV protection. As a result, the activewear industry is increasingly focusing on designing clothing that meets the needs of an aging population, with a growing range of products designed specifically for older adults.

In conclusion, the changing demographics of the activewear market, driven by shifts in population and an aging population, are leading to significant changes in the types of activewear being consumed. As the population ages, there is a growing demand for age-appropriate activewear that meets the needs of older adults, including support, comfort, and style. The activewear industry must adapt to these changes to meet the evolving needs of its customers and remain competitive in the market.

Evolving Activewear Trends

As the activewear market continues to grow, it is important to stay up-to-date with the latest trends in order to stay ahead of the competition. Here are some of the evolving activewear trends that you should keep an eye on:

Technological Advancements

One of the most significant trends in activewear is the integration of technology into the fabric. This can include features such as moisture-wicking properties, odor-resistant finishes, and even built-in GPS tracking. As technology continues to advance, we can expect to see even more innovative features incorporated into activewear, such as clothing that can monitor your heart rate or track your sleep patterns.

Personalized Activewear

Another trend that is becoming increasingly popular in the activewear market is personalized clothing. With the rise of online shopping and 3D printing, it is now possible to create clothing that is tailored to an individual’s exact measurements and preferences. This can include customizing the fit, color, and even the material of the clothing. As more and more consumers demand personalized products, it is likely that we will see even more options for customized activewear in the future.

Sustainability and Environmental Concerns

Eco-Friendly Activewear

As the world becomes more conscious of the impact of fast fashion on the environment, consumers are turning to eco-friendly activewear options. This includes clothing made from sustainable materials such as organic cotton, recycled polyester, and bamboo. Eco-friendly activewear brands are also using innovative production methods to reduce their carbon footprint, such as solar-powered factories and zero-waste manufacturing.

Circular Economy

Another trend in sustainable activewear is the circular economy. This model encourages consumers to reuse, recycle, and repurpose their clothing instead of disposing of it. Many activewear brands are now offering recycling programs, where customers can send in their old clothes to be upcycled or recycled into new products. Some brands are also using recycled materials in their products, reducing the need for new resources.

By prioritizing sustainability and environmental concerns, activewear brands can appeal to a new generation of eco-conscious consumers. This trend is expected to continue to grow in the future, as consumers become more aware of the impact of their purchasing decisions on the environment.

Competition and Market Disruption

New Entrants in the Market

As the activewear market continues to grow, new entrants are entering the market with innovative products and business models. These new players are challenging established brands and forcing them to adapt to changing consumer preferences.

For example, some new entrants are focusing on sustainability and ethical production practices, appealing to consumers who are environmentally conscious. Others are using social media influencers and online marketing strategies to reach younger audiences and build brand awareness.

Mergers and Acquisitions

Mergers and acquisitions are also a common strategy for companies looking to expand their market share in the activewear industry. For example, in 2021, Adidas acquired the fitness app Runtastic, allowing them to expand their digital presence and reach more consumers.

Similarly, in 2020, Peloton acquired the fitness equipment company, Beco, to strengthen their product offerings and expand their customer base. These types of mergers and acquisitions are likely to continue as companies seek to gain a competitive edge in the crowded activewear market.

Disruptive Business Models

Disruptive business models are also changing the activewear industry. For example, some companies are using subscription-based models, where customers pay a monthly fee to receive new activewear products. This model has been successful for companies like Fabletics and Fabfitfun, which have seen rapid growth in recent years.

Other companies are using a direct-to-consumer model, bypassing traditional retail channels and selling products directly to consumers through their own websites. This model has been successful for brands like Bombas and Mack Weldon, which have been able to offer high-quality products at lower prices than traditional retail channels.

Overall, the activewear market is becoming increasingly competitive, with new entrants, mergers and acquisitions, and disruptive business models changing the landscape. Companies that are able to adapt to these changes and meet the evolving needs of consumers will be well-positioned for success in the future.


1. What is activewear?

Activewear refers to clothing and accessories designed for exercise, sports, and other physical activities. This includes items such as workout clothes, athletic shoes, and fitness trackers.

2. Why is activewear popular?

Activewear has become increasingly popular in recent years due to the growing trend of health and fitness. Many people see activewear as a fashion statement and a way to express their personal style while working out. Additionally, activewear is designed to be comfortable and functional, making it a popular choice for people who exercise regularly.

3. What age group buys the most activewear?

Research suggests that the age group that buys the most activewear is between 18 and 34 years old. This age group is often more health-conscious and interested in fitness, which may explain why they are more likely to purchase activewear. However, it’s worth noting that activewear is popular across all age groups and can be enjoyed by people of all ages.

4. Are there any specific brands or types of activewear that are more popular among certain age groups?

Yes, different brands and types of activewear may be more popular among certain age groups. For example, younger consumers may be more drawn to trendy and stylish activewear brands, while older consumers may prefer more traditional and classic styles. Additionally, certain types of activewear, such as yoga wear or running shoes, may be more popular among specific age groups based on their interests and activities.

5. How often do people typically buy new activewear?

The frequency of activewear purchases can vary depending on the individual’s lifestyle and exercise habits. Some people may purchase new activewear every few months, while others may only buy new pieces once a year or less frequently. Factors that may influence how often someone buys new activewear include the wear and tear on their current activewear, changes in their exercise routine, and new trends in activewear styles.

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